How many keywords should you use

An Impeccable AdWords Guide to boost 16x conversions of a business

You must be curious to read this article because of its vast guidance. Stay on with me, and you will learn how exactly you can trip your keyword. How many keywords should you use in your article to rank in the first page of search engine page results?

It is important that you should have informative content and then you have to think about using keywords in your article.

Make time and do proper keyword research to find a good keyword which can be used in your article. It is very common that you are struggling to rank on the first page of Google. Specially if your site is brand new.

You cannot achieve the first page of search results when you go with the high or medium level competitive keyword.

You have to build your authority on your blog, and then you can rank for those competitive keywords.

But what if you target a low competition keyword with a brand new site it is possible to achieve the rankings within few weeks.

It is possible to rank for a low competitive keyword or you can call it a micro-niche keyword. Then you can achieve the rankings within few weeks no matter what age your domain has. Focus on the content you are writing and always be informative rather than spamming the keyword.

In the linked articles, you will find some best SERP tracking tools to track or monitor your keywords, backlinks and more.

There are a lot of studies took on the keyword density, and we have the surprise results. While you are stuffing the keyword in your page, Google will ignore you for your keyword stuffing.

At the time of optimizing initial days, keyword stuffing helped a lot. But now search engines don’t care about your keyword usage. There are some dangers of keyword stuffing.

You should use Keyword in natural way. You still have use them in some percentage. If you do not use the keyword in the article then how someone would know what is your article is talking.

You should use the exact keyword your targeting in your title, meta description, and content. But the question is how many keywords you can use.

But before that let me tell you what keyword density is.

What is Keyword density

The number of times you used the keyword in the number of words your content. If your content is above 1000 words then you can use the keyword 10X in the content. The keyword density will be 1%.

On the other hand, lets say you are writing a content which is only 300 words. If you use the keyword 10 times then the keyword density will be 33%.

how many keywords should i use in adwords

The healthy recommendation of keyword density percentage would be 1%. If you write a longer content with the 10000 words then probably irrespective of keyword density your article will show to the users on the first page of Google search page results if your article is informative.

If you follow the top marketers online like Neil Patel or Brian Dean you probably come across with the long content. Here is the reason why they take few days to write a single article. They try to provide the complete solution to your problem. In their own way they are genius and experienced marketers online.

Keyword density is the percentage of the number of times you use a keyword on the web page compared to the total amount of words in the content.

-Definition from wiki

What is ‘Google Adwords’?

Google AdWords is an advertising service by Google for business growth to display ads on Google when people search for the keyword. AdWords program enables businesses to set a budget for the advertising. And when a user clicks the ad, then only your budget will get a slice.

That means you are paying for the click you receive from the search engine. This is how Google AdWords works. When you set a target by creating your ads in AdWords ad groups the Google will send you some unique visitors.

When people trigger the keyword, then Google will show your ad on the top of the search page results with the label ‘ad.’

Google will also display the ads on the sidebar of the search page results to engage the clicks which will redirect to your website.

This is how Google makes money from these ads. A lot of business spend a huge amount of money to display their business model on the top search result page.

Why? So people click on their results to get leads.

Does AdWords work?

It depends on the competition your targeted industry is related to. It will also depend on the representation of your ad. Because many users think the ad is spam then you will get zero clicks.

You have to create a clickable ad which will grab the users attention. That’s how you will get clicks which will be the successor of your business growth.

The research concluded that a lot of businesses carrying the AdWords forward and they are getting better results. That means if your business model is relative to such kind of businesses then AdWords is extremely effective.

What are AdWords ad groups?

Now, it is the time to know about ad groups. Ad groups contain your keywords. The bunch of keywords you’re targeting and the list of keywords you are going to promote will be stored in the ad groups.

When you decided to add a group to the particular keyword, then the Google will send your users to the respective keyword.

Google is not able to decide the group of parent branch If you add keywords out of the ad groups. Google would pay the extreme close attention to your ad groups if you included the relevant keyword in your ad group.

If you are in confusion and won’t create ad groups, then your ads won’t rank as well as you expected. In simple, if your ad group is relevant and specific, then you will get more clicks from the users.

Google also cares about the quality of your keywords you are choosing to insert in AD groups. A poor ad group may not perform well. And you will not get engagement because it may not be targeted or relevant.

So, how to create compelling ad group?

You can easily structure your ad campaigns in a way that will help you to grow your business profitability.

You need to choose some specific high volume keywords and audience.

How many keywords should I use in AdWords

A lot of people ask this question on forums. What is the ideal limit of keywords to be used in AdWords or AD groups? A lot of PPC expert shared their minimum figure of using keywords in AdWords. Most of the people suggest using 10 to 25 keywords for beginners.

A case study from wordstream explains that the fewer keywords you use in an ad group, the more value you can make on Impressions. The typical range of keywords range would be 20 to 25 which should not exceed 30 keywords.

So let’s take a look at the screenshots people shared.

  • Mellisa in her Post
AdWords community forum
  • Vkore in his post
Vkore post talking about Keywords

It depends on the type of your business and the type of your relevancy.

Make sure that you are not going to Blow Your AdWords account by using too many keywords in your project or campaign. If you are targeting a specific number of keywords, then all the keyword should be natural and contain good search volume.

If you choose the wrong keywords which have the zero searches, later you will regret for it. So, before launching your PPC advertising you have to make some things clear in your mind about keywords limit and the type of keywords you have to choose.

Google AdWords gives the quality score to your keywords you have selected in the ad group based on three factors.

  • Ad relevance
  • CTR
  • Landing page performance

Ad Relevance

The factor depends on the type of keyword you choose and the type of people searching for it. If you choose the wrong type of Keyword and you are targeting the keyword to your page using Google AdWords then the Google Adwords will push your ads down to the page.

Google Adwords ad displaying in Serp

So the first thing you have to do when you are planning paid advertising, keyword relevance. The ad should be related to the keyword.

You cannot fake the search engine but using the low competitive keyword and giving the target page with a high competitive link.

If any user searches for the particular keyword, then you should provide the relevant landing page to the result.


  • If your targeted keyword is ‘Best treadmills‘ then use LSI or relevant keywords in ad groups.
  • Avoid using ‘Best Gym equipment’. Because your business is ‘Treadmills.’


The Click through rate is also the major factor of Google AdWords. If a user search for the keyword and then your page is showing on the top of the ad results, then people should click your page to improve your click-through rates.

start your free trial AdWords keyword

This will depend on you to impress the users with your eye-catchy title and never-ending offers.

A lot of business people play with the reader’s mind, and they mention some offers along with the title of the ad campaign to gain the attention of the user.


  • Use a catchy title and include numbers and the current date.
  • Make sure that your URL and meta description is straight to the point without twisting unnecessary words.

Landing page performance

An example of Good landing Page.

Backlinko free exclusive traffic tips

If your ad campaign matches the above two factors It’s the time to concentrate on the important thing which will boost all conversions. The landing page performance should be noticeable and it should be actionable.

Google thinks that users are coming to your page and they are not impressive with your landing page because of the bad design. Immediately they go back to the search engine or they leave the page without any action or without any duration.

This will dramatically increase your bounce rate which will be bad for your SEO also.

Moreover, you are paying the search engine to make conversions and your page and to lead your business. Then what’s the point to send your visitors without any action by a bad landing page layout.

So here you have to take care of your landing page performance. The appearance of your landing page should be very beautiful and you should give the perfect answer to the user they are looking for.

If they are looking was some services then you should provide the ideal solution to their questions by offering some discount or referral programs. Make a landing page which will grab the attention of 80% of the people who visit your landing page.

This is how you can increase conversions and then decrease the bounce rate of your targeted page which will be good for Search Engine Optimization.


How to choose Keywords for AdWords?

There are several steps you can follow to choose the right keywords to a campaign. Always think like a reader or a customer to know the solution to your problem and the keywords will be extracted.

So before choosing the keywords make sure that the keywords are related to your campaign and you are paying for what you are giving.

Here are some quick tips to select the keywords for your AdWords ad campaigns.

  • Understand your audience and think like your customers.
  • Take the help of other tools such as Ahrefs, long tail Pro, Answer the public.
  • Make a list of all the keywords and then choose the better one.
  • Go for the LSI/relevant keywords.
  • Compress the number of keywords as much as you can to limit the budget.
  • Use the Google keyword planner to get ideas.
  • Add negative keywords to your campaigns to avoid irrelevant searches.


These are the few tips to choose the limit of keywords and to find the number of keywords you can use in AdWords ad group. Professional PPC experts said that the number of keywords to use in AdWords campaigns should depend on the content and user search interest.

So you have to analyze the audience interest and your business, and according to that, you can go with the keywords placement and number of keywords you can use.

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